Alexa Page Rank
Alexa is one of the most prominent ranking systems on the internet today. Alexa, a subsidiary company of Amazon ranks websites based on the number of users who visit those websites with the Alexa toolbar installed. The user base of the Alexa toolbar is well into the millions, because of this, it is one of the most accurate ways of gauging your website's popularity.
For those of you who have monetized your websites, Alexa ranking can be crucial to the amount of income you are pulling in. Increasing your Alexa rank can greatly increase your bargaining power when it comes to negotiating ad prices. You are also more likely to be contacted directly by the advertisers, as Alexa ranking is one of the criteria they look at when finding places to advertise. Affiliate networks commonly use Alexa rank during the review of an applicant. I used Wealth-Ed's Alexa ranking to get accepted into the NeverBlue Network.
Increasing your Alexa ranking can be tricky. The best ways to achieve a higher ranking are to post unique content and post at least 3 new articles per week (this is a general strategy for any sort of SEO or indexing campaigns). Be sure you install the Alexa toolbar as well, I have included links at the bottom of this post. Create a post on your website about Alexa and it's importance to webmasters to encourage your reader base to download the toolbar.
There are some other ways to increase your Alexa rank. You can sign up for an Alexa rank auto-surf website. UpMyRank is one of these websites. It is a program which will automatically visit the websites of other users and checks to make sure the client has the Alexa toolbar installed before they can earn credits. Each credit is then worth one page visit for your website from someone with the toolbar installed.
Alexa has it's flaws. For instance, the Alexa toolbar is generally unknown to the average internet user. Because of this, websites with a large following of tech savvy people have a better chance of ranking higher within the system as their users are more likely to have the toolbar installed.
You can find the Alexa toolbar here: Alexa Toolbar
And for the FireFox users you can download the Search Status addon here: Search Status Addon
Please visit SmashSEO.com for tips on Search Engine Optimization
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This was interesting to read. I have had the Alexa Toolbar installed for a while, and my personal blog where I talk about my online money making adventures has constantly increased in rank. It is in the 200,000′s now, which is great! I just always wondered how my blog can have such a high Alexa traffic rank if it is getting only around 40 visitors a day, whereas my other site about Beach Theme Home Decor has a very low traffic rank, but gets between 150 and 250 visitors a day. But if Alexa determines the rank based on the number of users who visit those websites with the Alexa toolbar installed, that would explain it, as I am sure not many people who look for beach decor would have the Alexa toolbar installed! Thanks for clearing this up for me.
Thank you for the valuable information on Alexa. Alexa has always been a bit of a mystery to me. I am considering installing an Alexa Toolbar on my site, but I am not so sure if people know what this is all about. Do you know if it possible to include a toolbar in the footer?
I think at the end of the day, Alexa is a bit overated … who really cares what Alexa ranking is… Alexa is a private company and at the end of the day, you don’t get any traffic FROM alexa. itself.
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I agree that alexa ranking is important with regards to negotiating advertising prices or even attracting new advertisers. My only beef with it is that it is so easily manipulated with sites that sell user traffic etc. and often isn’t super accurate because of the toolbar. Nevertheless I guess ranking well is better than not, so Alexa will be around. Great info in this article by the way.
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